Why OTT and Ad-Based Platforms Are Growing

OTT services have grown rapidly in popularity over the past few years.

Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.

However, as subscription fees keep rising and extra costs are added,

interest in free streaming services is naturally growing.

In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.

Where did Subscription Cost OTT streaming start?

OTT platforms evolved by replacing cable TV with online streaming.

Because users can watch content anywhere with familiar devices like smartphones and tablets,

the user base grew rapidly.

Especially as people spent more time at home during COVID-19,

streaming consumption surged.

The appeal and limits of OTT services

OTT allows users to watch what they prefer on demand.

Each service offers unique original content.

There are also some limitations.

Rising subscription prices and extra payments for certain content can be disappointing.

Recently, complaints about rising fees have become more common.

What are free streaming services?

Free streaming provides content at no cost in exchange for watching ads.

Viewers enjoy various genres without paying.

Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.

Although ads appear, users save money while platforms earn revenue.

Why ad-based platforms are rising

FAST services are quickly settling into the market.

As more people look for free entertainment after the pandemic, ad-based platforms gained focus.

New services like KT’s “Gi Live” are becoming attractive options.

More genres mean broader appeal.

To wrap things up

As OTT subscription fees rise, interest in free streaming continues to grow.

Comparing services and choosing what fits your lifestyle can be enjoyable.

Content consumption will keep evolving.

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